Authors have to already be talking, emailing and tweeting. It always blows my mind when writers, people who love to write and want people to read them and to get paid for their writing, complain about blogging and creating essays, reviews or whatever.
Literally hundreds of non-writers see this as a vital piece to their communications and marketing strategies for the product they’re selling and writers completely ignore it or make fun of it or whatever."
- Josh Spilker from 'how do you talk to readers? thoughts on amazon, hachette and big publishing’ (via thatlitsite)